BRIEF
To design a mail pack asking donors to give a gift and wear their daffodil pin to help a Marie Curie Nurse like Marlene support people living with a terminal illness and their families.
CREATIVE
Created a pack that shows the impact that donors can make during March, through people-centred storytelling and clear calls to action, with a focus on the daffodil and what it means to people. And people’s experience of end of life, and also the impact on the people helped by Marie Curie.