BRIEF
Refresh Sapio Research’s brand to reflect its growth and clarity while keeping recognisable elements like the typeface and lightbulb. Simplify and modernise the identity for use across reports, white papers, presentations and social media.
CREATIVE
Simplified the brand while retaining key features like the typeface and lightbulb icon. Introduced a bold gradient to add energy and stand out in the research space. Created a clear, consistent system for storytelling across print and digital.