BRIEF
Design a map of the cheering points for friends and families of everyone running on behalf of Oxfam in the London Marathon.
CREATIVE
Created a bespoke format which had to be practical to hold (both folded and unfolded) and have a consistent design to match with Oxfam’s recent rebrand. The inside consists of a map of the route marked with the cheering points where Oxfam staff will be based. The outside features the cover and a large blank area designed for the supporter to write a good luck message and hold up during the race.