Design a logo and promotional items for Zakti Kids. This is a sub-brand of Zakti Activewear which is a clothing range for yoga, gym, ski, dance, swimming and cycling using performance fabrics that allow you to keep cool, whilst looking good.
Created a logo, that out of necessity had to be adapted from the existing Zakti identity to keep in line with the rest of the brand. The result has worked very effectively with the use of lowercase lettering and orange colour helping to give it a playful feel. The mailer and homepage banner continue the use of orange along with a dynamic and active look, which are key aspects of the brand.