Redesign the logo and identity for Planglow, the market-leading supplier of labels, labelling software, and compostable packaging to the catering industry.
Created a logo that has been modernised and softened to emphasise the personable, high-level of service and support from the technical team. A new font was chosen and illustrations drawn to show what the company has to offer customers. The existing orange colour was kept as research showed this had become synonymous with Planglow throughout the industry. The identity work was then used to create the new exhibition stand graphics.