To design a mail pack around the concept of giving £1 that can provide life-saving therapeutic food to malnourished children in the world’s poorest countries.
Created a pack that shows supporters the incredible impact a gift as small as £1 could make – it could save a child’s life. This was done by using intrigue with the question on the outer to get them to open it. Then a leaflet inside to give the donor some background information on what Concern do, so they understand a bit more about them and how their donation will be spent. £1 can buy 4 packets of life-saving therapeutic food.